After more than two decades in the health and wellness industry, Modere, a well-recognized name among wellness enthusiasts, has announced it is closing its doors for good. The company recently shared the news through a heartfelt statement on its website, thanking its loyal customers and community members for their unwavering support.
For many, the announcement came as a shock. Modere was not just a brand—it was a lifestyle choice that had integrated deeply into the lives of its consumers. With its commitment to clean ingredients and sustainable business practices, Modere built a dedicated following across the United States and worldwide. As the brand winds down operations, customers are expressing a mixture of sadness, frustration, and confusion.
The End of an Era: Modere’s Farewell Message
Modere broke the news of its closure with a sincere and emotional message published on its official website. The message read:
“After 23 wonderful years of serving our cherished community, we’ve made the difficult decision to close our doors.”
“We’re incredibly grateful for your support, trust, and loyalty over the years. Whether you’ve been with us from the beginning or just discovered us recently, thank you for being a part of our story.”
While the message acknowledged the community that had grown around the brand, it left many unanswered questions. No specific reason was provided for the sudden closure, leaving customers to speculate and seek answers elsewhere.
What Was Modere?
To understand the magnitude of this shutdown, it’s important to look at what Modere represented.
A Mission-Driven Company
Modere was a direct-to-consumer, omnichannel brand that focused on developing and marketing “clean-label” health, wellness, and personal care products. Their business model revolved around e-commerce and word-of-mouth referrals, specifically through social selling and direct sales.
According to their corporate profile:
“Modere is an omnichannel, consumer products company that develops and markets clean health and wellness products through eCommerce and direct-to-consumer channels.”
The brand promoted a holistic “Live Clean” lifestyle philosophy, aiming to offer non-toxic, eco-friendly products while engaging in sustainable business practices. They emphasized transparency in their formulations and claimed their goods were manufactured in NSF GMP-certified facilities in the United States.
A Global Reach
Though based in the U.S., Modere was not limited to a domestic audience. The brand had a solid international presence, with operations in countries including Canada, Australia, New Zealand, Japan, India, and several European nations. Modere served a customer base of over one million people globally, many of whom remained loyal to the company for years.
Why Are Modere Customers Disappointed?
The closure of Modere has sparked widespread disappointment and frustration, particularly among long-time customers in the U.S. Social media platforms, review websites, and forums have seen an influx of comments from users expressing their confusion and dissatisfaction.
Concerns Over Unfulfilled Orders and Refunds
Several customers took to complaint platforms such as ComplaintsBoard and PissedConsumer to voice concerns over delayed shipments, lack of refunds, and poor customer service in the lead-up to the closure.
One frustrated customer wrote:
“I need my money back. How long do I need to wait?”
Another shared:
“Their customer service is terrible. I’ve been trying to get a refund for weeks and no one is responding.”
These kinds of complaints have raised red flags about how the company is handling its final phase of operations. With so many users left in the dark about pending orders and returns, the situation has only added to the sense of betrayal among devoted customers.
Emotional Reactions from Longtime Users
While logistical issues like refunds and order delays are a major source of anger, many customers are simply heartbroken that a brand they trusted is disappearing without a clear explanation.
On X (formerly Twitter), one user posted:
“So sad to hear Modere is closing. I’ve been using their products for years. What happened?”
Another echoed the sentiment:
“I can’t believe Modere is shutting down. Their products were a game-changer for me.”
For these individuals, Modere was more than just a product supplier—it was a lifestyle partner that supported their goals for clean living, better health, and sustainable beauty.
What Made Modere Unique?
Despite being part of a saturated wellness market, Modere had carved out a unique identity that appealed to health-conscious consumers across America.
Clean Ingredients and Transparency
Modere was one of the pioneers in promoting “clean-label” wellness products. From dietary supplements to household cleaners, everything was developed with non-toxic ingredients, free from parabens, sulfates, and other harmful chemicals. Their marketing heavily emphasized the safety and purity of their formulations, making them a favorite among families, wellness coaches, and eco-conscious shoppers.
Diverse Product Categories
The brand’s product line covered a broad spectrum of needs:
- Health and Wellness: Liquid collagen, protein powders, multivitamins, and immune support.
- Personal Care: Toothpaste, shampoo, skincare, and body lotion made without harsh additives.
- Household Essentials: Biodegradable laundry detergent, surface cleaners, and dishwasher gels.
- Weight Management: Fat-burning formulas and metabolism boosters were particularly popular in the U.S.
Manufactured in the USA
In an era when many wellness brands outsource production overseas, Modere proudly manufactures its products in the United States. Their facilities met NSF GMP certification standards, reassuring customers about product quality and safety.
The Mystery Behind the Shutdown
As of now, Modere has not released any specific reasons for shutting down. This has led to widespread speculation among customers, influencers, and even former employees. Several theories have emerged:
1. Financial Struggles
Some insiders believe the company may have faced financial challenges, especially after the post-pandemic shift in consumer behavior. Rising production costs, global shipping delays, and inflation may have taken a toll on their business model.
2. Leadership or Ownership Changes
There’s also speculation that internal leadership changes or disagreements at the executive level might have prompted the decision to close the brand entirely rather than pivot or sell it.
3. Legal or Regulatory Pressures
Given the strict regulations around supplement marketing and health claims in the U.S., it’s possible the brand faced compliance issues. However, there is no confirmed evidence supporting this theory.
4. Decline in Recruitment and Sales
As a company that leaned on direct selling and influencer marketing, Modere may have seen a drop in affiliate recruitment or sales volume. Social selling fatigue has impacted many similar brands, leading to declining profits.
What’s Next for Modere Customers?
With the shutdown in full swing, existing Modere customers are left wondering what happens next.
Order Fulfillment and Refunds
If you recently placed an order and haven’t received your items or a refund, it’s recommended to:
- Check your email for any updates from Modere.
- Contact customer service (if still available).
- Initiate a chargeback through your bank or credit card provider if you believe you won’t receive a product or refund.
Finding Product Alternatives
While it’s tough to replace a trusted brand, other clean-label wellness companies are offering similar products. Consider exploring brands such as:
- Thorne
- Vital Proteins
- Puracy (for household items)
- Dr. Bronner’s
- Garden of Life
Be sure to read ingredient labels and certifications if you’re trying to match the quality and ethos of Modere.
Stay Connected
Some former Modere influencers and community members are starting to regroup online, sharing advice on replacements, recipes, and other tips. Platforms like Facebook, Instagram, and Reddit are likely to become key resources during this transition.
Final Thoughts: A Brand That Made a Difference
Modere’s departure from the wellness space marks the end of an era for many American households. It wasn’t just about what they sold—it was about how they inspired a community to live cleaner, healthier, and more consciously.
While there’s still much we don’t know about the exact reasons behind the company’s shutdown, one thing is clear: Modere made a lasting impact. For over two decades, it helped redefine what it means to live clean in a modern world—and its influence will likely be felt long after the brand itself is gone.